Like many new parents, our family became acutely aware of the world around us when our youngest son developed severe eczema. This wasn't just about finding the right lotion; it meant scrutinizing everything in our daily routine, especially the cleaning products we used frequently. We discovered a world of hidden chemicals, and the stark reality that clean shouldn't come at the cost of our health or the planet.
This realisation sparked a journey of discovery, not just for our son's well-being, but for a more sustainable way of living. It was difficult to find affordable cleaning solutions that prioritised both effective hygiene and clean ingredients. The options seemed limited – expensive "natural" brands or conventional soaps laden with harsh chemicals. From there, Cleuree was born.
Cleuree is about clean and pure. It's about being mindful of the resources we have and the impact of our choices on our body and the environment around us. Minimising waste, making conscious choices about what we consume and use, and embracing refillable solutions – these are the core principles that guide Cleuree. We believe these are values worth sharing, not just for a healthier home, but for a healthier planet for generations to come.
We hope you'll join us on this clean revolution as we clean today, we clean tomorrow.
Dan and Amy, Founders
